In today’s digital age, maintaining a strong online presence is essential for any business. One of the key aspects to ensure your content reaches the intended audience is to understand and manage your spam score. In this blog, we will explain what a spam score is, why it matters, and how to reduce it in simple, easy-to-understand points. 1. What is a Spam Score? Definition : A spam score is a metric used to measure the likelihood that a website or an email will be flagged as spam by search engines or email providers. This score is typically expressed as a percentage, with a higher percentage indicating a higher chance of being considered spam. Origin : Spam score systems were developed to help identify low-quality or potentially harmful content and prevent it from affecting search engine results or inboxes. Range of Scores : Generally, spam scores range from 0% (low risk) to 100% (high risk). Websites or emails with a spam score above 5-7% may face issues with delivery and ranking. 2
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