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Showing posts from April, 2025

How to Do a Competitive Analysis in Digital Marketing?

  Ever wondered why some brands dominate digital spaces while others struggle to gain traction? The secret often lies in a well-executed competitive analysis in digital marketing . Understanding what your competitors are doing, how they engage their audience, and where they succeed or fall short can give you the edge to refine your strategy and outperform them. In today’s fast-paced digital world, businesses cannot afford to operate in isolation. Whether you're a startup or an established company, a well-researched SEO competitor analysis can unlock opportunities that put you ahead. Let’s break down the process step by step. 1. Identify Your Top Competitors Before you analyze, you need to know who you’re competing against. Identify direct competitors (those offering the same products/services) and indirect competitors (those catering to the same audience but with different offerings). You can find them by: Searching for primary industry keywords on Google Checking businesses ranki...